CONSIDER US YOUR WEB MARKETING PARTNER

Web Marketing is all about using technology, including the internet, to increase the amount of business that you do,do not de left out.
Web Marketing is all about using technology, including the internet, to increase the amount of business that you do.

Consider us your web marketing partner. We can help you to get the most from marketing with new technologies with the overall aim of improving your Return on Marketing Investment.

We are experts in web marketing and can offer you all the services you require under one roof. This ensures that you take an integrated approach to all of your marketing activity to gain maximum impact through:

- A consistent look and feel throughout all marketing communications
- A coordinated campaign activity – so that campaigns you are running build on each other.

We provide complete design and consultancy services to help you achieve these goals including:


  • Email Marketing
  • Electronic Newsletters
  • Online Advertising
  • Reciprocal Links
  • Search Engine Optimisation
  • Mobile Websites

Email Marketing

Email marketing is a measurable form of marketing which can be highly effective. We can help you to maximise it’s effectiveness by working with you to get the messaging and targeting right. And you’ll be able to quickly and easily see the success of each campaign.

We’ll help you create the right campaign for your target audience, source well targeted and ‘legal’ contact details (if required), and measure the results of your investment.

You can choose to use different elements of our service to support you with your email marketing projects:

The service includes

  • Writing the copy of the email communication
  • Developing the email message in both Text and HTML
  • Sourcing ‘legal’ target data
  • Sending out your email campaign in line with data protection legislation
  • Tracking and reporting on the success of the campaign
  • Recommending improvements for building further success

Remember, with no printing or postage costs and improved response rates, email marketing is more cost-effective than traditional mailers.

Electronic Newsletters

A great way of staying in touch with your current market. A professionally designed electronic newsletter can have a great impact on your existing customers. You can use it to inform them of developments and new offers from your organisation, or simply as a low cost way of making sure that your customers keep you at the forefront of their mind.

Again, with no printing or postage costs, newsletters are cost-effective method of keeping you organisation in front of your customers.

Online Advertising

These are adverts which are used on other people’s websites, where visitors to those sites can click to reach your website.

You will generally be charged a fee for placing this kind of advertisement on a website. We can help you to identify suitable websites for promoting your products or services on. We will of course create banner ads for placement onto other sites.
There are other alternatives to banner adverts for advertising on other organisation's websites. For example, 'classified style' adverts are available on highly targeted pages within some sites. We will research the market place and identify suitable places for you to advertise, which offer a potentially effective ROI on the budget you outline.

Reciprocal Links

Having a large number of relevant sites linking to you will benefit you in two ways.

  • Visitors to these sites will see your link and can visit your site directly
  • The greater the number of sites you have linking to you, the higher your ranking islikely to be in some of the major search engines.

We can carry out a programme of link building activity with appropriate sites for link exchange. We will identify appropriate sites,and add any agreed links to your site.

Search Engine Optimisation

All Webafrica.com websites benefit from the following

  • Code which is designed to 'work' with search engines
  • Your selected title, keywords and description are applied to all of the pages in the site
  • Your site submitted once to google.co.uk and The Open Directory
  • Your site submitted to yahoo.co.uk and ask.co.uk at your request.(Additional fees payable to the search engines)
  • Advice for creating initial content for the homepage which is well written for search engines
  • Text links to other internal pages, making your sites pages easier for the search engines to index
  • Images are given text information which can be found in search engines

If your site has not been designed and developed by Webafrica.com we can carry out these services for you at the following costs:

Programmes for our existing customers

Once your site is designed to work well in search engines we offer the following services:

Further optimising your site – We will work with you to try to increase the rankings that you have in search engines. This may include changing the code of the page, changing the text of your homepage, changing text throughout your site, refining the ‘metatags’ for your site, analysing the keywords and making recommendations.

Resubmitting your site – We will resubmit your site on a monthly basis to google.co.uk and The Open Directory.

Use guaranteed placement engines – Which will get your site listed in 72 hours.

Monthly Reporting and Analysis - We can provide reports showing your placements within the search engines and directories and will also analyse the information for gains and losses over the previous month.

Full Search Engine PackageImplementing all changes necessary with the goal of getting your website found in search engines.